Attention span of your target audience is reducing gradually and there is ton load of trash on the internet, your content has to be path breaking to be able to cut the clutter and win eyeballs while still being relevant, clutter breaking does not mean you should forget the brand persona.
Thumbstoppers or creative real estate ads aims to capture people’s attention with snarky, cute or otherwise relatable imagery before switching to a benefit-focused narrative that emphasizes the product or service. Put plainly, it’s an ad that hooks audiences and stops their thumbs from scrolling. This method encourages on-ad engagement and typically boosts social reach. Benefits include cheaper delivery (due to high engagement) and increased traffic compared to product demo ads. The thumbstopper is essentially a 10 second long, vertical, short-form video creative built around a strong emotional core to narrate a brand’s story.
This fascinating new content format solves every marketer’s problem of addressing short attention spans in an era of growing mobile advertising. Here are ways to nail thumbstoppers for your brands.
A successful thumbstopper video should meet the following 6 critical criteria:
Video Duration
Brand Placement
Striking Visuals
Sound effects
Grand Opening
Surprise element
Exciting > Quick > Relevant the key to new age creative real estate ads, We strive to create thumbstoppers ads for our real real estate client something so unique so creative that your thumb stops while scrolling your feed on different social media platforms. How do we do it, well honestly it a lot of trial and error and needs a lot of patience no one can say for sure whether it’s going to be a thumbstopper or not but we keep optimizing our adv based on the feedback recorded in the analytics like people watched, average rental on, drop offs etc etc.
When all these pieces of information are combined together we get an understanding what probably would interest the user of a particular real estate project and we create a video adv with all the right ingredients, it’s like your favourite dish if you don’t have all the ingredient, you will not get the dish right.